Invodo Signs New Clients and Brings the Voice of the Consumer to the Invodo Video Platform
AUSTIN, TX, Sep 12, 2011 (MARKETWIRE via COMTEX) --
Invodo(R), the only full-service eCommerce video solution, has
added a number of high-profile clients, becoming the de facto leader
in online video for business. In addition, the company has introduced
an InPlayer rating system feature to help gather feedback from
consumers and gain insight on how to further optimize video for its
Invodo recently signed a number of new clients including
AutoAnything, Autozone, Coffee For Less, Hammacher Schlemmer,
L'Occitane, Office Depot, Really Good Stuff, and The Sports
Authority. These businesses join the ranks of current Invodo clients
such as Altrec, Bizchair.com, Crocs, Golfsmith, The Land of Nod,
Lenovo, Living Direct and Moosejaw Mountaineering.
Amid the growing client base, Invodo has also announced the company's
newest product feature, Video Ratings and Comments. The feature
allows clients to discover first-hand how the Invodo solution helps
consumers shop. The feature offers online shoppers the opportunity to
rate and comment on the videos they watch. Resulting data will
provide insight into which video components are most useful and why.
Invodo will use these findings to bolster the company's data-driven
insight into best practices for business video.
"We signed with Invodo because they're able to meet our needs for
creating video content at scale," said Sean Belnick, Founder and CEO
of Bizchair.com. "Results from their analytics platform prove that
their solution is driving bottom-line results for us. We're looking
forward to deploying their new Ratings and Comments feature to learn
more about our customers' needs and preferences."
"Measuring the effectiveness of the videos we create is incredibly
valuable for us and for our clients," said Craig Wax, CEO, Invodo.
"The data and consumer feedback collected from our new InPlayer
rating system will enable us to improve videos to further enhance the
consumer shopping experience online."
Invodo is currently participating in the Annual Shop.org Summit in
Boston, MA September 12-14, 2011. Attendees can meet with Invodo at
booth #1036 or during the "Test Driving Video to Create a Road Map
for Success" roundtable discussion with Craig Wax on Wednesday,
September 14 from 12:30 - 1:45 pm ET.
Invodo helps businesses sell more through the power of
video. A full-service eCommerce video solution, Invodo creates
high-quality product video at scale and develops new technology to
influence consumers where it matters most. Invodo videos increase
sales conversion rates, reduce returns and drive site traffic for
customers, including Internet 500 retailers and major brands. For
more information, please visit www.invodo.com.
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