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| [November 08, 2011] |
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Achieving Dramatic Profitability, Logan Homes Integrates Sales, 3D Design, Options, Workflow and Estimating
LAKEWOOD, Colo. --(Business Wire)--
BuilderMT, North America's best-selling construction workflow software
solution provider, today announced that its client Logan Homes has
achieved 10 to 12% per-home margins through the application of
best-of-breed software solutions from BuilderMT (operational workflow),
CG Visions (BIM software and services) and Sales Simplicity (sales
automation).
Building in the Wilmington and Coastal Carolina regions, Logan Homes
will start 150 homes in 2011, at an average sale price of $300,000,
putting the Company firmly in the ranks of the "top 200" home builders
nationally.
With 78 base plans, 275,000 option combinations, a design center and 40
model homes, Logan Homes recently stepped up its drafting and
options-selection processes to 3D BIM-driven digital takeoffs, using
Vertex (News - Alert), and Pipeline, a new BIM options-management program from CG
Visions. By implementing this BIM solution set, Logan Homes is an early
adopter of the hottest trend in homebuilding: Tying 3D BIM modeling
directly to estimating, purchasing and even to suppliers of materials
and components for the home. With all of its software working seamlessly
together, driven by BuilderMT as the nexus point, Logan Homes can obtain
immediate "profitability analysis" during the options-selection process,
while transferring data to and from its sales, estimating, purchasing,
work order and scheduling systems.
Specifically, with the implementation of Vertex and Pipeline, Logan
Homes was able to strip its 78 home plans down to bare BIM units. Logan
Homes then "optioned out" those units during the sales process, using
community-specific, lot-specific scenarios, where each option is
assgned a community-specific price.
"With that approach," Company founder D Logan explained, "we were able
to stop a proliferation of plan sets - which were running into the
thousands - and gain control over the equally confusing proliferation of
option scenarios in our Timberline estimating system, which were running
into the tens of thousands."
"With pricing known through BuilderMT's purchasing function, Logan Homes
can determine its profit for each home before it even starts to
build," said Tom Gebes, BuilderMT's president. "If the profit margin
runs below the desired 10% to 12%, the Company can determine where that
variance exists and easily adjust the option-combination price to
prevent any slippage."
About Logan Homes
For over 20 years, Logan Homes has specialized in building quality homes
in Wilmington and along North Carolina's coast, earning a reputation for
exquisite home design, attention to detail and the commitment to
superior craftsmanship and service. www.LoganHomes.com
About BuilderMT
For the construction industry at large, BuilderMT provides
highly-customizable workflow and building-process-management software
that works in tandem with leading accounting systems and other wireless
and jobsite productivity tools, such as CRM and warranty management.
Over the past 13 years, BuilderMT systems have been purchased by over
825 corporations and more than 7,000 individuals, as the Company has
maintained its status as the sector's best-selling, most award-winning
software product. www.BuilderMT.com
About CG Visions
CG Visions is the leading provider of turn-key outsourced CAD and
"Building Information Modeling" (BIM) solution implementation and
consulting. CG Visions is also the developer of "BIM Pipeline," which
provides the critical bridge between various BIM software tools and
back-office systems. http://www.CGVisions.com/
About Sales Simplicity
Sales Simplicity Software is the creator and marketer of leading Sales
Automation, Content Management, Lead Management, eMarketing and
Reporting Management tools for: new single-family, semi-custom and
custom homes; condo, multi-family and senior living providers;
developers and new-home realtors; and apartment sales and rental agents. www.SalesSimplicity.net

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