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TMCNet: Metago Taps DirectTrack for Mobile App-to-App Tracking [Manufacturing Close - Up]

[April 07, 2012]

Metago Taps DirectTrack for Mobile App-to-App Tracking [Manufacturing Close - Up]

(Manufacturing Close - Up Via Acquire Media NewsEdge) Direct Response Technologies, a provider of global performance marketing solutions, announced that Metago Inc., creators of ASTRO File Manager mobile productivity software, has chosen the DirectTrack affiliate tracking platform for app-to-app tracking and mobile ad serving functionality.


According to a release, as one of the most downloaded apps on Google Play (formerly the Android Market) with more than 25 million downloads and 200,000 reviews, ASTRO File Manager helps users organize and manage their pictures, music, videos and other files on their mobile devices.

"With the success of ASTRO File Manager, we wanted to introduce a performance-based, pay-per-download model and needed a scalable and secure technology that allowed us to track app-to-app downloads on Google Play," said Kent Krueger, vice president of sales, marketing and customer experience at Metago. "After looking at several solutions, we found that DirectTrack was the only affiliate tracking platform on the market with the advanced technology to support our short-term business needs and scale to meet our long-term requirements." The company said using DirectTrack's proprietary server-to- server tracking technology, Metago now has the ability to accurately track and report on third-party app downloads originating from ASTRO - starting with the original click out of ASTRO to Google Play, and running through to the successful install on a user's mobile device.

In addition to using DirectTrack's app-to-app tracking, Metago is benefiting from the platform's location-specific, in-app ad serving capabilities. Leveraging the banner-level, geo-targeting feature of DirectTrack, Metago serves country-specific ads within the ASTRO File Manager App based on the end user's location. Once clicked, users are redirected to a pre-determined website, landing page or marketplace (such as Google Play) where they can download the new app.

"Game and app designers are using affiliate-marketing concepts to better target customers and increase revenue," said George Bordo, general manager of Direct Response Technologies. "Because of its inherent flexibility and scalability, clients such as Metago are using DirectTrack in unique ways to unlock their revenue potential and expand their businesses into new emerging channels without barriers." More information: www.metago.net.

www.directtrack.com ((Comments on this story may be sent to newsdesk@closeupmedia.com)) (c) 2012 ProQuest Information and Learning Company; All Rights Reserved.

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