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Neolane Showcases One-to-One Social Marketing Engagement at Independent Research Firm's Marketing Leadership Forum
NEWTON, Mass. --(Business Wire)--
Conversational marketing technology provider Neolane,
Inc. today announced details of its participation at Forrester's (News - Alert)
Marketing Leadership Forum 2012. In support of the event theme, "From
Cool to Critical: Creating Engagement in the Age of the Customer," the
company will showcase Neolane
Social Marketing (booth #313), its application specifically designed
to enable marketers to better engage in one-to-one customer dialogs,
while converting anonymous fans and followers into loyal and profitable
customers. Neolane is also hosting a Guest Executive Forum featuring
Sears Canada that will focus on the importance of customer centricity in
complex, data-driven organizations.
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Who:
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Jill M. Speirs, principal consultant and former vice president,
customer strategy of Sears Canada
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What:
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Neolane is sponsoring the "Guest Executive Forum with Neolane: The
Multiyear Challenge to Drive Customer Centricity: A Case Study in
Success at Sears Canada." In the session, Speirs will discuss how
she and her team were able to drive customer centricity in a complex
organizational and IT/data environment, as well as discuss examples
of using Neolane to drive increased profit through best-practice
campaign execution and customer data governance.
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When:
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Forrester's Marketing Leadership Forum 2012 takes place April 18-19.
The Sears Canada session will take place Wednesday, April 18 at 2:35
p.m.
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Where:
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The event takes place at the JW Marriott in Los Angeles. Neolane is
exhibiting at booth #313. The Sears Canada session will take place
in Diamond 3 on the 4th floor.
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How:
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For more details about Neolane's participation in the event,
please visit http://events.neolane.com/FMF2012/.
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Attendees visiting the company's booth (#313) will learn more about
Neolane Social Marketing. Based on its conversational
marketing technology, Neolane Social Marketing is specifically
designed to help marketers better leverage social media platforms
including Facebook and Twitter (News - Alert), to develop more engaging customer
dialogs, while transforming anonymous fans and followers into personal,
sustainable and profitable relationships.
For those interested in tracking news from the event, please follow @neolane
and the event hashtag #FMLF12 on Twitter.
About Neolane
Neolane provides the only conversational
marketing technology that empowers organizations to build and
sustain one-to-one lifetime dialogues, dramatically increasing revenue
and marketing efficiency. Born digital, with best-in-class email and
inbound-outbound channel fusion capabilities architected into a single
code-based platform, marketers achieve results in record time. Neolane
is easy to use for both power and casual users, but powerful enough to
drive the most sophisticated marketing strategies. Future proof, Neolane
has a track record of enabling its customers to adapt to new customer
engagement challenges and exploit opportunities more quickly than their
competition. Neolane is used by more than 350 of the world's leading
companies including Alcatel Lucent (News - Alert), barnesandnoble.com, Orange, Sears
Canada, Sephora Europe and Sony Music. Visit www.neolane.com
and read our blog The
Cross-Channel Conversation.
Copyright © 2012 Neolane, Inc. All Rights Reserved. All
other brand names, product names, or trademarks belong to their
respective holders.

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