SIP phones serve as a more flexible, expandable and reliable way to deploy users’ SIP-based telephony. The benefits of SIP are plenty, and are especially compelling in today’s business environment – and economy – where every dollar holds its value. A SIP phone system is a perfect and simple solution for small businesses or even larger SIP endpoint deployments.
This week in SIP phone news, Panasonic (News - Alert) was able to sit down to discuss its 2013 projections for the SIP market, what’s been seen this year in 2012 and what the company has planned as we ring in the New Year. Some key 2012 drivers include the rise of hosted and cloud-based solutions, as well as the public’s increasing awareness of its importance and benefits. Meanwhile, the economy continued to serve as a huge driver of the SIP market this year.
Further, one of the hottest trends in SIP right now is mobility. Panasonic continues to assume increasing importance of mobility as business users try to “be less and less tethered to the office and wired solutions,” according to Bill Savino, marketing manager for Small and Medium Business at Panasonic System Communications Company North America (PSCNA). The company also plans to share some exciting news in 2013, but you have to stay tuned to the SIP phones community to find out what it is!
Wrapping up this week is news from a recent Panasonic webinar discussing how small to medium-sized business (SMB) can fit into the social media equation. In doing so, along with John Jantsch, an SMB expert, well-known marketing consultant, speaker and writer behind “Duct Tape Marketing, the Commitment Engine and The Referral Engine” help answer this question by revealing the seven essential stages to building a total online presence and keeping it there.
These steps include content platform, organic SEO, e-mail marketing, mobile and location, social media marketing, online advertising and analytics and conversion.
That’s going to do it this week here for the SIP Phones Community. To see the latest in the SIP Phone (News - Alert) space next week, be sure to check back same time, same place – only here at TMCnet!
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